September 2025 · EUPRERA Congress, Lund, Sweden
How companies communicate social responsibility, impact, and purpose: Evidence from top S&P 500 companies' communications
Xu, S., Chang, B., & Kim, K.
June 2025 · ICA, Denver, CO — Public Relations Division
Implications of intergroup dynamics on organization-public outcomes: An identity and intergroup perspective
Xu, S.
June 2025 · ICA, Denver, CO — Public Relations Division
Consolidating CSR and CSA quantitative research in public relations through a network analysis of theoretical variables
Xu, S., & Luttman, S.
August 2024 · AEJMC, Philadelphia, PA — Communicating Science, Health, Environment, Risk Division
Convergence and social media use in risk perception: An investigation on both central tendency and dispersion
Xu, S., & Zhao, X.
June 2024 · ICA, Gold Coast, Australia — Public Relations Division
Stakeholder analysis for strategic communication: Using computational text analysis of qualitative data
Xu, S.
August 2023 · AEJMC, Washington D.C. — Public Relations Division
How political ideology affects the communication of organizational relations: A social network approach
You, L., Zhao, X., & Xu, S.
May 2023 · ICA, Toronto, Canada — Computational Methods Division
A temporal approach to online discussion during disasters: Applying SIR infectious disease model to predict topic growth and examining effects of temporal distance
Xu, S., Zhao, X., & Chen, J.
March 2023 · International Public Relations Research Conference, Orlando, FL
Keeping employees during the great resignation: The impact of leadership communication on newcomer adjustment, well-being, and employee-organization relationships
Cen, Y., Xu, S., Wei, T., & Huang, V.
November 2022 · NCA, New Orleans, LA — Public Relations Division
Connecting issues, CSR, and OPRs: Unpacking identity mediators of the effect of CSR on relationship and the moderating role of intergroup dynamics
Xu, S.
★ 2nd Place Top Faculty Paper Award — NCA PR Division
May 2022 · ICA, Paris, France — Mass Communication Division
Who influences whom? Time series analysis on COVID digital news coverage, tweets volume, and crisis severity
Xu, S., & Cen, Y.
May 2022 · ICA, Paris, France — Information Systems Division
How information repertoire affects vaccine hesitancy: Processes of information verification and cognitive elaboration
Zhao, X., Ma, Z., Xu, S., & Austin, L.
May 2022 · ICA, Paris, France — Mass Communication Division
Medium and source convergence in crisis information acquisition: Patterns, antecedents, and outcomes
Zhao, X., Xu, S., & Austin, L.
November 2021 · NCA, Seattle, WA — Mass Communication Division
An ecological and dynamic convergence framework for disaster and emergency communication
Xu, S., & Zhao, X.
September 2021 · IEEE ISPA-BDCloud-SocialCom-SustainCom
Using content analysis and machine learning to identify COVID-19 information relevant to low-income households on social media
Khanal, S., Refati, R., Glandt, K., Caragea, D., Xu, S., & Chen, C. F.
August 2021 · AEJMC, New Orleans, LA — Communicating Science, Health, Environment, Risk Division
Embedded contexts and multilayered interactions: User comments and interactions analysis on YouTube related to climate change
Xu, S., Kochigina, A., & Luttman, S.
May 2021 · ICA, Denver, CO — Organizational Communication Division
Key players in CSR institutionalization: An interorganizational network investigation through Fortune Global 500 companies' CSR reports
Xu, S., & Woo, D. J.
May 2021 · ICA, Denver, CO — Public Relations Division
Is mediated dialogue dead yet? How media affordances affect organization-public relationship building
Zhou, Y., & Xu, S.
★ Top Faculty Paper — ICA PR Division
May 2021 · ICA, Denver, CO — Public Relations Division
Motivated responsibility attribution in pandemic: An integrated framework of antecedents, processes and outcomes
Zhao, X., Tsang, S. J., & Xu, S.
August 2020 · AEJMC, San Francisco, CA — Public Relations Division
Effects of narratives on individuals' skepticism toward corporate social responsibility efforts
Xu, S., & Kochigina, A.
August 2020 · AEJMC, San Francisco, CA — Public Relations Division
CEO activism & employee relations: Factors affecting employees' sense of belonging in workplace
Cho, M., Xu, S., & Boatwright, B.
July 2020 · Sunbelt Conference, INSNA, Paris, France
Seeking like-minded people: Twitter users' homophily based on ideological hashtags
Xu, S.
May 2020 · ICA, Gold Coast, Australia — Environmental Communication Division
Networked publics in #NoDAPL protests: Interactions among activist publics and influence of locality and proximity on socially mediated networks
Xu, S., & Luttman, S.
May 2020 · ICA, Gold Coast, Australia — Public Relations Division
Threat and consumer behavior: Effects of threat on consumers' engagement with corporate social responsibility
Xu, S., & Cho, M.
May 2020 · ICA, Gold Coast, Australia — Public Relations Division
Is telling a story better? Effects of narrative engagement on CSR skepticism
Kochigina, A., & Xu, S.
November 2019 · NCA, Baltimore, MD — Public Relations Division
A topic modeling approach to examining Twitter users' discourses and reactions to cause-related marketing
Xu, S., & Xiong, Y.
May 2019 · ICA, Washington, D.C. — Public Relations Division
Remaking dialogic principles for the digital Age: The role of affordances in dialogue and engagement
Zhou, A. Y., & Xu, S.
★ Top Faculty Paper — ICA PR Division
May 2019 · ICA, Washington, D.C. — Public Relations Division
Issues, identity salience, and organization-public interactions: An identity-based approach
Xu, S.
March 2019 · International Public Relations Research Conference, Orlando, FL
When environmental issues are political: Effects of political identity salience and organization's environmental communication on public engagement
Xu, S.
November 2018 · NCA, Salt Lake City, UT — Public Relations Division
Bigger playground, better dialogues? A large-scale examination of corporate Twitter communication in the 280-character era
Zhou, A. Y., & Xu, S.
★ 1st Place Top Student Paper — NCA PR Division
May 2018 · ICA, Prague, Czech Republic — Public Relations Division
Catching up on crisis: Effects of crisis attributes on emotions and information channel preferences
Xu, S., & Yue, C.
May 2018 · ICA, Prague, Czech Republic — Public Relations Division
Crisis communication within a community: Bonding, coping, and making sense together
Xu, S.
November 2017 · NCA, Dallas, TX — Interpersonal Communication Division
Questioning my love is questioning my face: An analysis of facework strategies by interracial and interethnic couples in Taiwan
Chien, H. Y., & Xu, S.
May 2017 · ICA, San Diego, CA — Public Relations Division
We won't if you won't damage the relationship: The investment model in organizational crises for (re)building relationships
Xu, S.
★ Top Student Paper — ICA PR Division
May 2017 · ICA, San Diego, CA — Public Relations Division
Discourse of renewal: Developing multiple-item measurement and analyzing effects on relationships
Xu, S.
★ 1st Place Top Student Paper — ICA PR Division
November 2016 · NCA, Philadelphia, PA — Public Relations Division
When identity becomes salient and connected to the organization: We are in this together
Xu, S.
November 2016 · NCA, Philadelphia, PA
Making a "difference" with digital media? The evaluation perspectives, practices, and challenges of Chinese NGOs
Sommerfeldt, E. J., & Xu, S.
August 2016 · AEJMC, Minneapolis, MN
Empowering the future practitioner: Postmodernism in the undergraduate public relations classroom
Madden, S., Brown, K., & Xu, S.
April 2016 · Eastern Communication Association, Baltimore, MD — Organizational Communication Interest Group
A societal turn for organizations: Unpacking societal dimensions of public relations strategy
Xu, S.
November 2015 · NCA, Las Vegas, NV — Public Relations Division
Empowering them is empowering us: Activist public relations from a non-system perspective
Xu, S.
★ Top Student Paper — NCA PR Division
November 2015 · NCA, Las Vegas, NV — Public Relations Division
A voice unheard: Community building of international students in crises
Xu, S.
August 2015 · AEJMC, San Francisco, CA — Public Relations Division
Public relations as development communication? Conceptual overlaps and prospects for a societal paradigm of public relations
Brown, K., Fowler, B. M., Guo, J., Sommerfeldt, E. J., Tills, C., & Xu, S.
May 2015 · ICA, San Juan, Puerto Rico — Public Relations Division
Risk amplification from an intercultural perspective
Xu, S.
May 2015 · ICA, San Juan, Puerto Rico — Public Relations Division
Strategy of outlaw discourse in building civil society
Xu, S.
November 2014 · NCA, Chicago, IL — Public Relations Division
A case study: Symbiotic relationship between actional legitimacy and corporate social responsibility
Xu, S.